What I Do

I'm a product designer, frontend developer, and entrepreneur focused on building apps and websites which improve quality of life for the greatest number of people.

I currently run the Product Design & UX track at Tradecraft, where we train smart people to succeed in traction roles at high-growth startups. I also own independent product design consultancy Scout Hawk Product Design Studio and Foliotwist, a portfolio and marketing SaaS company for visual artists.

Additionally, I advise a number of companies on the intersection of user experience design, product management, and Lean Startup driven rapid prototyping, such as Sama Group, Broadly, and Archively. If your startup is need of some expert advice on product prototyping, feature and MVP validation, hiring for a design team, or just want a whiteboard buddy with extensive knowledge of User Experience Design best practices, drop me a note and I'll get back to you.

Side Projects

ASCII art for your HTML
WelcomeMat.co
(ASCII art for your HTML)
Project Gutenberg-based dummy text generator
Lipsumo
(Project Gutenberg-based dummy text generator)
Portfolio websites and marketing tools for visual artists
FolioTwist
(Portfolio websites and marketing tools for visual artists)

Some of my recent work from Dribbble.

Hi, I'm Zac Halbert. I'm a digital product designer and lifelong learner living in San Francisco, California with my wife, son, and sheepdog. I currently run the Product Design & UX track at Tradecraft, where we train smart people to succeed in traction roles at high-growth startups.

I also own independent product design consultancy Scout Hawk Product Design Studio, where I help entrepreneurs turn hazy ideas into concrete digital products, and Foliotwist, a portfolio and marketing SaaS company for visual artists. I also advise a number of companies on the intersection of user experience design, product design and management, and rapid prototyping and idea validation that draws heavily from the Lean Startup philosophy.

My background is a mixture between formal graphic design and fine arts education, mixed with a long history of self-taught frontend programming skills. I began to learn HTML, CSS, and UI design at age 12 (I was a huge nerd), and got my first job as a web designer at age 15 — and have been doing it and loving it ever since. I eventually got my degree in graphic design, but have diverse interest in nearly every field that blends technical and creative work.

While I'm not very good at keeping my portfolio or blog up to date, I always love connecting with fellow designers, entrepreneurs, and developers. Here are just a few of the companies I've had the pleasure to work with.