Ubokia: this doesn't change one thing about buying, it changes everything.
Rather than spending countless hours shopping for a handyman to build a fence or that elusive but perfect vintage motorcycle, Ubokia.com allows you to post what you want and let the sellers respond to your want. It has completely turned the traditional buying process on its head for finding used and hard to find objects. Furthermore, sellers have the opportunity to shop around for the most qualified buyers. I have the opportunity to be part of a stellar team, here. My responsibilities are to take enormous amounts of information and a complicated user experience process, and turn it into an easy to use, coherent web application. Because Ubokia is heavily data-driven, the biggest challenge was to avoid clutter by using a bare minimum of design elements to communicate expected behavior.