Cat herding 101: A guide to leading creative teams for unofficial project leads.

Seven principles to help make you more successful, told in cats.

You might have the good fortune to work with an outstanding project manager. This is a guide for those who aren’t so lucky, yet still find themselves building something creative on a team with ineffective or nonexistent official project leadership. If you find yourself in this position, the following principles will help you take the reins and lead your team to glory while avoiding critical mistakes.

This article was originally published on medium. Read the rest here.

Cat herding 101: A guide to leading creative teams for unofficial project leads.

Hi, I'm Zac Halbert. I'm a digital product designer and lifelong learner living in San Francisco, California with my wife, son, and sheepdog. I currently run the Product Design & UX track at Tradecraft, where we train smart people to succeed in traction roles at high-growth startups.

I also own independent product design consultancy Scout Hawk Product Design Studio, where I help entrepreneurs turn hazy ideas into concrete digital products, and Foliotwist, a portfolio and marketing SaaS company for visual artists. I also advise a number of companies on the intersection of user experience design, product design and management, and rapid prototyping and idea validation that draws heavily from the Lean Startup philosophy.

My background is a mixture between formal graphic design and fine arts education, mixed with a long history of self-taught frontend programming skills. I began to learn HTML, CSS, and UI design at age 12 (I was a huge nerd), and got my first job as a web designer at age 15 — and have been doing it and loving it ever since. I eventually got my degree in graphic design, but have diverse interest in nearly every field that blends technical and creative work.

While I'm not very good at keeping my portfolio or blog up to date, I always love connecting with fellow designers, entrepreneurs, and developers. Here are just a few of the companies I've had the pleasure to work with.